How Gillette Stadium Transformed Event Beverage Service with the Draft Top® PRO
When it comes to hosting world-class concerts and sporting events, Gillette Stadium sets the bar high. With tens of thousands of fans flooding the venue, keeping lines moving and maintaining an exceptional guest experience is no small feat. That’s why the Gillette Stadium team recently turned to the Draft Top® PRO, a cutting-edge beverage service tool that’s changing the way stadiums and arenas operate.
The Challenge: Speed, Waste, and Guest Experience
Event operations teams face three major challenges when it comes to beverage service:
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Long Lines: Traditional cup “pour-offs” slow down bartenders and create bottlenecks, frustrating fans who want to get back to their seats.
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Single-Use Cup Waste: With millions of drinks served each year, the environmental impact of disposable cups is significant.
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Lost Sales: The longer fans spend in line, the fewer beverages they purchase.
Gillette Stadium needed a solution that could reduce wait times, cut waste, and improve guest satisfaction—all without adding complexity to its busy event operations.
The Solution: The Draft Top® PRO
The Draft Top PRO is a commercial-grade bar tool that quickly and safely removes the tops from standard beverage cans, creating a “topless can” that enhances aroma, taste, and presentation.
By eliminating the need to pour canned drinks into single-use cups, the Draft Top PRO streamlines operations for bartenders and vendors while improving the guest experience.
Jay Corea, Director of Food & Beverage Operations at Gillette Stadium, described the impact:
“The Draft Top Pro has revolutionized our concert event operations—boosting service speed and dramatically reducing single-use cup waste. It's a straightforward yet powerful tool that’s enhanced both efficiency and the guest experience. I would highly recommend!”
Immediate Results: Faster Service, Less Waste, and More Sales
Gillette Stadium rolled out the Draft Top PRO for one of its largest concert events of the year, and the results were undeniable:
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Faster lines: Without the need for pour-offs, bartenders served fans more quickly.
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Less waste: Eliminating disposable cups significantly reduced waste, helping the venue meet its sustainability goals.
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Increased sales: With shorter wait times, fans purchased more beverages, driving higher per-cap spending.
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Happier guests: Topless cans provide a more premium, enjoyable drinking experience.
By adopting the Draft Top PRO, Gillette Stadium addressed all three of its biggest beverage service pain points in one move.
Why Topless Cans Are the Future of Event Beverage Service
The Draft Top PRO isn’t just a tool—it’s a game-changer for stadiums, arenas, music festivals, and other large venues. Here’s why more operators are making the switch:
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Enhanced Guest Experience: Removing the can’s lid releases more aroma and flavor, creating a better-tasting drink.
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Operational Efficiency: Bartenders can serve more customers in less time, even during peak rushes.
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Sustainability: Eliminating single-use cups reduces landfill waste and supports green initiatives.
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Revenue Growth: Faster lines translate into more transactions and higher beverage sales.
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Safety: The Draft Top PRO leaves a smooth, safe edge after removing the can top, so guests can enjoy their drink without worry.
Gillette Stadium Leads the Way in Sustainability
Gillette Stadium has long been recognized as a leader in sustainability, and its adoption of the Draft Top PRO further reinforces that commitment. By dramatically reducing the number of cups needed for each event, the venue is cutting down on waste and aligning with environmentally responsible best practices.
With sustainability becoming a priority for fans and brands alike, solutions like the Draft Top PRO provide both operational and reputational benefits.
What Other Venues Can Learn from Gillette Stadium
If your venue is still relying on cup pour-offs, you could be missing out on opportunities to improve efficiency, sustainability, and revenue. The Draft Top PRO offers a simple, scalable solution:
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Quick to adopt: The device integrates easily into existing bar and concession setups.
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Minimal training required: Staff can learn to use it in minutes.
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Instant ROI: Savings on cups and increased sales mean the Draft Top PRO often pays for itself within a single major event.
More and more stadiums, arenas, and festivals are making the switch, following Gillette Stadium’s lead.
See the Draft Top® PRO in Action
Want to see how the Draft Top PRO works in a high-volume venue setting?
🎥 [Watch the Draft Top PRO in action at Gillette Stadium] (Insert video link)
You’ll see how bartenders can serve guests faster, reduce waste, and elevate the beverage experience—all with one compact, powerful tool.
Make the Switch: Upgrade Your Event Beverage Service
Gillette Stadium’s success story demonstrates how the Draft Top PRO can transform event beverage operations. Whether you manage a professional stadium, an arena, a music venue, or a large festival, you’ll benefit from:
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Faster service and shorter lines
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A premium guest experience
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Dramatically reduced single-use cup waste
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Higher beverage sales and improved margins
As Jay Corea of Gillette Stadium put it:
“It’s a straightforward yet powerful tool that’s enhanced both efficiency and the guest experience.”
Ready to Upgrade?
If you’re ready to join Gillette Stadium and other leading venues in transforming your beverage service, contact us today to learn more about the Draft Top® PRO.
👉 Request a demo https://drafttop.com/pages/dt-pro-contact
👉 Get a quote https://drafttop.com/pages/dt-pro-contact
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