The Science
Somehow, science seems to influence our decisions to try new products, and its likely because we all believe in the scientific method.
- It’s the reason you’ll trade up for a Peloton, buy Under Armor apparel for an upcoming sport season, and why brewers & mixologists talk about the interaction of flavors, temperatures, and ingredients in their craft.
At Draft Top, sensory perception science is no different. It’s the reason most people don’t enjoy drinking out of cans. Until now!
- You can’t taste what you can’t smell. Try it. Pick something flavorful and hold your nose. Can you taste it?
- Objects closer to your nose tend to take priority with your sense of smell. So, when drinking from a can, the aluminum top is going to influence what you smell first. The aluminum top also blocks the aroma of the beverage inside.
- The smooth pour of an aromatic beverage, in this case beer or wine, fills your mouth evenly to cover all the taste buds. The old-fashioned tab opening sends the fluid directly past your tastebuds to the back of your mouth.
- When you drink from a can the old-fashioned way, your lips seal the opening which causes a vacuum, or clugging, that makes you full.
- So, you can either drink from a can like a sippy cup, or you can untap the potential of what’s inside and Drink Topless.
